Requirements and Qualifications:



• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 5+ years of experience in Database Marketing, Customer Lifecycle Management (CLM), or Marketing Automation, preferably in the airline, travel, or e-commerce industry.
• Strong understanding of customer segmentation, retention strategies, and engagement frameworks.
• Hands-on experience with marketing automation platforms (Braze, MoEngage, Clevertap, WebEngage, or similar tools).
• Proficiency in data analysis, SQL, Google Analytics, and CRM platforms.
• Experience working with A/B testing, behavioural tracking, and predictive analytics.
• Strong stakeholder management and collaboration skills.